Who we are

Who we are?

We are young Africans passionate about using finance as a tool to restore the dignity of entrepreneurs typically locked out from traditional financial service. Using our experience in financial services and informal market insights we aim to provide financial products in a fair and responsible way.

Our vision

Our vision is to become the preferred financial services provider for gig-economy entrepreneurs.

Why gig-economy entrepreneurs?

While many view the gig economy as a job opportunity phenomenon, we see it as a shift to a more formalised ecosystem of established and aspiring entrepreneurs. As these individuals seek to bolster their earning potential, we believe that there is a need to first of all recognize them as entrepreneurs and provide suitable risk-adjusted working capital solutions to help them grow as businesses. This will help protect these entrepreneurs from financial insecurity that can arise from not having steady income in the face of incurring unexpected expenses.

Each year as new digital platforms come live across the continent, the need to support these individuals with risk adjusted financial services that limit their exposure to being trapped in a cycle of poverty increases and become more urgent. This is a need we look to fill in a responsible and dignified manner across Sub-Saharan Africa.

Why will this solution work for you?

While a bank’s decision to provide you with credit hinges on your past credit history, Setana’s decision is based on who you are becoming and that is evident in your earnings, consistency, ratings and other information available on your platform profile. This increases your chances of qualifying. Moreover, our cost for providing this service to you is transparent, with no fees or interest charged over and above the weekly subscription. Because no interest is charged, you do not risk falling into over indebtedness with us. Sign up today!